One thing I’ve learned over the years learning about outsourcing, freelancing and drop servicing in general is learning styles.
I used to be in the camp of ‘Give me a step by step format and I’ll follow it no problem’.
And, while that way of learning can certainly be extremely useful (it still is for some things) I’ve found when I’m furthering my knowledge in the drop servicing sphere I want the whole idea and blueprint laid out in front of me.
I want to know the individual parts that make up the whole process, yes, but I want it all at the same time so I can get a better understanding of how everything works in conjunction with each other.
While I know a lot about drop servicing, outsourcing and freelancing I am always on the lookout for courses, marketers and basically any information that can help me build my business.
So what I want to do in this post is give you the drop servicing business model all in one place…
The Drop Servicing Business Model
Now, what I’m going to give you below isn’t a complete diagram of everything. But it is a great overview of how the drop servicing business model works and what you need to do and be aware of.
You’ll still need to use the other content on this website to further your knowledge and dig deeper into the specific areas but as a general direction of focus here’s what the drop servicing business model looks like…
Find Your Niche
This can be where most people get stuck. They’ll search for hours and hours trying to find the perfect niche.
I’ll save you a tonne of time…
There is no perfect niche. It’s all individual to you.
The best drop servicing niche is the niche you can:
- Add value to
- Maybe have some connections already
- Maybe have some prior knowledge
- Be interested enough to continuously learn and develop your skills in
That’s pretty much it. Outside these walls there’s money to make in pretty much any niche. Still need inspiration on choosing a niche? Check out this post here.
Most drop servicing niches that people will focus on are the B2B markets. You know, offering copywriting, web design or pretty much any digital marketing service. And these are great ideas with a lot of money to be made.
It’s typically these niches where you acquire ‘clients’.
And while by definition these same people are you ‘customers’, when I say ‘customers’ I’m more referring to delivering projects and services to the B2C markets.
There are a tonne of B2C drop servicing ideas out there too – don’t just follow everyone else because you think that’s the only way to see success – it’s not.
So, once you’ve got your niche, it’s now time to start looking at getting clients…
Find Your Clients or Customers
When looking for clients to deliver our services too we typically have 2 main marketing types we’ll go into:
- Inbound Marketing
- Outbound Marketing
I’ve gone into detail about both of those in depth already but here’s a quick definition of both…
Inbound marketing is marketing efforts to find clients and customers using marketing channels and strategies that pull people into your business. Inbound marketing tends to focus on gaining awareness through content marketing and connecting with potential prospects that have already initiated some response that says they are interested in what you have to offer.
Outbound marketing is the opposite, where the goal is to interrupt your target audience. With this approach they’ve probably not heard of you before and you’re basically trying to push yourself into their awareness.
When we’re looking for clients we need to use a combination of both of these to land paying clients.
Close The Deal
After you’ve got the attention of your leads and potential clients, it’s time to convince them that you and your service are the exact thing their business needs.
This is where you’ll need to learn a little about psychology and sales. This part of the drop servicing business models focuses on the middle to the bottom of the sales funnel where the goal is to get them to commit to purchasing your services.
Now depending on the marketing channel you use this might look a little different. For example if you’re cold calling leads then they’ll likely need to go through every step in the sale process.
If you’re finding your clients on a freelance marketplace you’ll likely miss out a few of these steps.
Finally, this is also a great time to ask for a referral. People generally know others that might be interested in your services or sometimes will want to complete things at the same time as their peers.
Again, like closing the deal, collecting payments will look different depending on what marketing channel and strategy you got them from.
In general there are two ways to collect payments…
- 2 Page Checkout: This is where you’ll setup a sales page and checkout page to collect payments
- Through Marketplaces: You’ll typically use this if your client was found on a freelance marketplace such as Upwork.com.
Once you’ve collected payment (or you at least know the client has funded the project) it’s time to deliver the service.
Outsource The Work
You’ve got a few options here. You could outsource the work to individual freelancers, you could outsource the work to a private service, you could go with an agency OR you could do it yourself.
You can’t wait to get the job before you hire somebody to complete the work but I’d generally recommend you don’t. If you already have a niche in mind make sure you have at least 2-3 people or services on call that can take the work.
- Freelancer: Usually the cheapest option. You can find these people through places like Upwork.com. Another option which has become popular is drop servicing using Fiverr.
- Private Service: This usually involved finding a company that supplies the work you need completing away from freelance marketplaces. So for example, a company might do all your social media management for you for a monthly fee. You can then white-label that service and deliver it to your client as if it was you who completed the work.
- Agency: While agencies tend to be more expensive you have the added advantage of always having a freelancer available.
- Yourself: Okay, this isn’t drop servicing. But, some services will be better off completed by you for a number of reasons. Maybe you’re interested in doing the project yourself, maybe it would actually be quicker to complete the project yourself or maybe you just want to keep more of the profit to yourself. Whatever it is, this is always an option.
As you start to get more and more clients and customers, you’re going to want to ensure that the service you deliver is congruent across the board. Not only that, you’re going to want to make sure it’s delivered in the most efficient way possible.
A few ways to ensure that your project is delivered successfully is to:
- Template Tasks
- Template Business Processes
- Ask relevant questions so the project is clear
- Continually work between the client and the supply (freelancers, agency, private service) to ensure the project gets delivered successfully.
Deliver The Service
As your project nears completion, you’ll want to ensure the client is happy. You’ll do this by constantly updating them and getting feedback from them as the project progresses.
Once you’re confident that the project has been completed on your end you’ll deliver the finished project to your client.
At this point they’ll either ask for revisions or confirm the work has been completed. If revisions are needed then complete them. But a word of warning, don’t be afraid to state that you have a maximum of 2 or 3 revisions – some clients will eat your time and profits away if you let them.
Once the client is happy with the result, you’ll then ask for a referral again and possibly try to upsell or cross sell them to another service.
The Drop Servicing Business Model
Again, it’s important to note while this is the bird’s-eye view of the whole drop servicing model in action, each individual part can go much deeper and often requires learning and developing your skills.
For example; you might have to update your marketing skills to get more clients OR you might have to update your sales skills to close more of those leads.
Whatever it is, iDropServicing can help. So, make sure you check out our blog section.
All in all, the drop servicing business model is pretty simple one. But, that’s not to say it’s an easy one.
There’s a lot of work, especially upfront to be done and you will need to upgrade your skills to make sure you not only can get clients in the first place but also be able to manage your team and suppliers effectively enough to deliver successful projects.