Building a Sales Funnel for Your Drop Servicing Business

So, by now you should have your niche defined and have clear idea of how you’re going to fulfil your order

Once you’re good with them, it’s time to move on to actually building a sales funnel. Now, before we go into the details on the different complexities of a funnel, let’s get clear on what a funnel actually is…

In simple terms, a sales funnel is a system to direct people into becoming your customers. In it’s simplest terms a basic funnel would look something like this…

  • TOp of Funnel (TOFU)
  • Middle of Funnel (MOFU)
  • Bottom of Funnel (BOFU)

The goal of your systemized funnel, is to ‘feed’ the funnel at the top with qualified prospects and then let your system do the work and convert those prospects into leads and then finally into paying customers

Depending on the:

  • service, 
  • Niche you have chosen
  • And how you’ve decided to find your clients and fufil those orders…

…. for your drop servicing business you’re funnel may look less or more complicated than the example above. 

Here’s a case in point…

Building a Sales Funnel: The KISS ‘Funnel’

Lets take the most basic of drop servicing ideas. 

  1. We find a client on Upwork
  2. We then outsource that work to someone on Fiverr

For this, you don’t really need to over think it. If you’ve got a constant supply of work that needs to be completed and someone on Fiverr doing it at the right price – you’re winning. 

WHy complicate it? 

In my copywriting drop servcing business, I use Upwork to find the clients and the Upwork again to fufli the orders. Exactly same process as the one above. 

And that’s it. If it works well, why break it? 

HOwever, some ideas and services you deliver will need an additional few layers to the funnel. This is esspecially true if you’re selling premium services – anything, say over $100/150 per order. 

So what does a more complicated drop servicing funnel look like? 

Building a Sales Funnel: The Value-Drop Funnel

Let’s take a hypothetical example. 

The Idea: Let’s say we want to provide audio mixing for Podcasters. INstead of finding our clients on Upwork (which is a viable avenue) we find some keywords on Google we want to target. 

Keyword: ‘Audio Mixing for Podcast’ 

Now, remember this is an example and I haven’t done all the indepth research into the idea. But for this example it’ll work. 

Let’s say our research has told us that enough people are searching this keyword. Our funnel for this service might look something like this: 

  1. Paid Ads on Google targetting the keyword ‘Audio Mixing for Podcasts’ 
  2. People Click on the Advert and get sent to ladning page that lists all the different ways someone can mix down their podcasts
  3. Within this content you can then offer to help them save time by doing the mix down yourself for a set price. 
  4. You then outsource this service to someone on fiverr and pick up the difference. 

This is obviously a more complex funnel than the first one we went through – but, will likely only convert well for lower priced services. Either that or, services where people are very clear on what they are getting and are confident in just paying you without needing any more points of contact. 

There will however be times when a funnel will need to sell higher priced services. For these types of services you’re going to need a funnel that looks more like this…

Building a Sales Funnel: The Value-Follow Up Funnel

The 3rd anf final funnel I’m going to walk you through looks a lot like the last one but with a few more points of contact with the prospect. Using the same idea from above, here’s how it might look: 

  1. Paid Ads on Google targetting the keyword ‘Audio Mixing for Podcasts’ 
  2. People Click on the Advert and get sent to ladning page that lists all the different ways someone can mix down their podcasts. You’re basically helping them for free
  3. Now instead of asking for the sale straight away, you might offer them a free download. Something like a checklist, tool rolodex or indpeth tutorial videos to help them mix down their audio for their podcasts. To get this free offer they’ll give you their email address and they’ll be able to download whatever it is your giving them Of course this will all be automated. 
  4. Now with their email address, you’ll get to follow up with them. You might have 3-5 emails automatically sent to them, with each one progressing from the other to upsell them to your service. 
  5. Then like before, when you get an order, you’ll then outsource this service to someone on fiverr or upwork. 

With this funnel you’ll be hitting all three parts of the funnel; Top of the Funnel, Middle of The Funnel and Bottom of the Funnel. 

Now, what I didn’t mention at the start of this post was that in each one of those stages, you’ll need to provide your prospects with different types of content. Toget them engaged, educte them and finally motivate them to buy your services. 

Here’s a quick breakdown of the types of content you’ll create at each stage:

TOFU: At the top of the funnel, we are trying to grab their attention. For this, the types of content typically used tend to be; blog posts, social media posts, infographics, podcast epiosdes, newsletters. 

Objective: Using the content types above our goal is to provide value and get these prospects to sign up to our email list so we can follow up with them. 

MOFU: At the middle of the funnel we’re looking to engage, educate and give our prospects the ability to evalute the servics we have on offer. To do this we can provide; educational resources such as tutorials and how-to guides, quizes and surveys, discounts, resources and webinars or events. 

Objective: Now they are on our email list we can send them emails with any of the above content. We are looking to build the relationship with them and hopefully get them ready for the final stage…

BOFU: At the bottom of the funnel we are focusing on conversion and sales. Here we might give demos, customer testimonials, comparison, product and review guides. 

Objective: To make the sale to our services. 

Building a Sales Funnel: A Birds-Eye View of Drop Servicing Funnels

So that’s 3 funnels archtypes. You’re funnel may look exactly the same or have slight differences. It’ll all depend on the service you offer, the awareness of your audicne and whether or not you’re offering a low or premium priced service. 

Now that we have a birds-eye view of the types of funnels you can use it’s time to dig a little deeper into the funnel and the individual moving parts of your systemized funnel. 

The first place to start? Feeding you funnel. AKA getting traffic to your funnel. 

You can check that guide out here. 

See you there!